Charity Comms - Marketing design

Design in the charity sector is most effective when data backs it. I specialise in creating visual communications that don’t just look beautiful but actually perform. By applying a deep understanding of design psychology and customer journey mapping, I have successfully driven a 54% increase

in donations for charitable causes. My focus is on bridging the gap between a brand’s mission and the tangible results needed to make a real-world impact.

+ 54% IN DONATIONS

A design for a direct mail piece for a charity winter a appeal, featuring a photo of a christmas cake and a photo of a mum and child.

14% CONVERSION RATE

sketches for the art direction of a photoshoots

Early development work for the I Wish campaign, a Winter Appeal for The Brain Tumour Charity.

Development work for the I wish Campaign.

Final direct mail printed piece for the campaign. The "I wish" campaign was a data-driven winter initiative designed to elevate donor engagement through authentic storytelling. By refining the visual aesthetics and mapping the customer journey more effectively, the campaign achieved a 54% increase in donations. The work spanned everything from motion graphics for social media to large-scale digital displays, creating a unified brand voice that resonated deeply with the public.

THE TWILIGHT WALK

THE BRAIN TUMOUR CHARITY'S MOST ATTENDED EVENT SERIES OF THE PERIOD

On-the-day collateral for The Twilight Walk - The Brain Tumour Charity. Managing the visual rollout for an event like the Twilight Walk requires a balance of creative flair and strict brand consistency. I led the design strategy across dozens of physical and digital platforms, ensuring a seamless journey for every walker. Whether it was the motion graphics used for social media countdowns or the high-visibility signage along the route, the goal was clear: to create a professional, trustworthy, and engaging brand presence that encouraged maximum participation and fundraising.

Printed collateral for The Twilight Walk

Paid social ads for the campaign.

HEALTHWATCH ESSEX

RECOGNISED BY PUBLIC HEALTH ENGLAND FOR THE CAMPAIGN'S OUTSTANDING RESPONSE TO COVID-19

Early sketches for Be Aware campaign for Healthwatch Essex

In 2021, I collaborated with Healthwatch Essex on an award-winning social media and print campaign, creating illustrative and image-led creative assets that were recognised and honoured by Public Health England for their outstanding response to COVID-19.