Charity Comms - Marketing design
Design in the charity sector is most effective when data back it. I specialise in creating visual communications that don’t just look beautiful but actually perform. By applying a deep understanding of UX psychology and customer journey mapping, I have successfully driven a 54% increase in donations for charitable causes. My focus is on bridging the gap between a brand’s mission and the tangible results needed to make a real-world impact.
Early development work for the I Wish campaign, a Winter Appeal for The Brain Tumour Charity.
Development work for the I wish Campaign.
Final direct mail printed piece for the campaign. The "I wish" campaign was a data-driven winter initiative designed to elevate donor engagement through authentic storytelling. By refining the visual aesthetics and mapping the customer journey more effectively, the campaign achieved a 54% increase in donations. The work spanned everything from motion graphics for social media to large-scale digital displays, creating a unified brand voice that resonated deeply with the public.
Paid social media ad for the campaign.
On-the-day collateral for The Twilight Walk - The Brain Tumour Charity. Managing the visual rollout for an event like the Twilight Walk requires a balance of creative flair and strict brand consistency. I led the design strategy across dozens of physical and digital platforms, ensuring a seamless journey for every walker. Whether it was the motion graphics used for social media countdowns or the high-visibility signage along the route, the goal was clear: to create a professional, trustworthy, and engaging brand presence that encouraged maximum participation and fundraising.
Paid social ads for the campaign.
Early sketches for Be Aware campaign for Healthwatch Essex
In 2021, I collaborated with Healthwatch Essex on an award-winning social media and print campaign, creating illustrative and image-led creative assets that were recognised and honoured by Public Health England for their outstanding response to COVID-19.
Final printed designs for the campaign.
