Game Over for Brain Tumours
During the pandemic, The Brain Tumour Charity pivoted to gaming to keep the fundraising going. Tasked with capturing a younger demographic mid-pandemic, I developed two distinct visual routes — built for maximum impact and 100% execution within lockdown constraints.
The solution
When the pandemic halted photography, I challenged the standard production route.
I engineered a flexible, illustrative framework and a custom graphic overlay system to reimagine stock assets, ensuring the brand remained vivid and cohesive across all channels. The result wasn’t just a workaround; it was a high-performance campaign that earned significant praise from those in the gaming industry.
I always develop several creative routes before refining the final direction. This concept was an early contender — ultimately set aside due to time constraints, but it reflects the depth of exploration and process behind the chosen idea.
