Game Over for Brain Tumours
During the pandemic, The Brain Tumour Charity pivoted to gaming to keep the fundraising going. Tasked with capturing a younger demographic mid-pandemic, I developed two distinct visual routes — built for maximum impact and 100% execution within lockdown constraints.
The solution
When the pandemic halted photography, I challenged the standard production route. I engineered a flexible, illustrative framework and a custom graphic overlay system to reimagine stock assets, ensuring the brand remained vivid and cohesive across all channels. The result wasn’t just a workaround; it was a high-performance campaign that earned significant praise from those in the gaming industry.
I always develop several creative routes before refining the final direction. This concept was an early contender — ultimately set aside due to time constraints, but it reflects the depth of exploration and process behind the chosen idea.
Early concept
Early concept development
Early concept development
I developed a suite of social media assets to balance
high-impact imagery with bespoke illustration, engineered specifically to disrupt the scroll. Each piece was architected with a focus on visual hierarchy and brand discipline, ensuring a bold, consistent voice across all digital touchpoints. This workflow included developing a comprehensive wireframe plan for a Facebook Experience Ad, mapping out a strategic user journey designed to optimise engagement and drive conversions and donations.
Final Facebook ads
Final social media ads
