New Product Launch - Tim Hortons
Frappe Launch - The Brief I was asked to produce creatives that highlighted Tim Hortons’ new range of products in their cold drinks category. The adverts need to work across multiple channels and on different scales. They had to feel youthful, yet luxurious and premium.
11% increase in transaction
across the category
The Solution
Art directing for indulgence. Elevating the brand's cold drink category required a highly visual approach. I led the art direction on the shoot to capture tight, tactile compositions, and developed a bespoke, abstract background pattern that playfully references the cream topping using a modern pastel colour palette. This fresh aesthetic resonated with customers, resulting in a top-performing campaign that drove an 11% lift in category transactions.
I engineered a frictionless flow for the Tim Hortons UK app and POS Kiosks, connecting high-impact Frappé visuals to the rewards section. By streamlining the UX, I ensured that indulgent art direction drives immediate user action and reinforces the brand’s loyalty ecosystem.
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