THE LAB
Staying ahead at a senior level requires a constant commitment to innovation. The Lab is my space for exploring the power of AI across community-led and commercial sectors. This collection spans from initial AI research to finished, high-performing projects. It is a look at the creative testing ground that leads to my most successful work, from boosting charitable donations by 54% to crafting sleek, functional design.
FOOD FOR THOUGHT
A CURIOUS MIND IS A Healthy Mind
Heat Map Testing
Every piece of creative makes assumptions about where the eye will go. I test mine. Using attention heat maps, I validate the visual hierarchy of my work — checking that the right element lands first, and nothing important gets skimmed past. It's one part of a wider process that treats design as something to be measured, not just made.
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